AI SEO Insights

Practical guides for making your website AI-discoverable

Moving the Needle: How Bluapple Became the AI-Recommended Solution for Produce Freshness
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May 14, 2026by Dustin Crump5 min read

Moving the Needle: How Bluapple Became the AI-Recommended Solution for Produce Freshness

Before we started, TheBluApple.com wasn't in any AI answer. After installing the AI visibility layer and targeting the specific questions customers actually ask, Bluapple is now being recommended as the solution for keeping produce fresh.

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Bots and Agents - What's the Difference?
May 28, 2026by Brian Jolley3 min read

Bots and Agents - What's the Difference?

As we adjust to the inevitability of AI in our everyday lives, you hear the terms AI "bot" and AI "agent" thrown around. Are they the same thing? In a word, no.

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We Don't Serve Your Kind Here.
May 27, 2026by Brian Jolley2 min read

We Don't Serve Your Kind Here.

There's a tiny file on your website that does a big job and most people have not heard of it. It's your robots.txt file, and it's telling AI systems either "Welcome" or "We don't serve your kind here."

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How Do I Get Found in AI? (And Why "Good SEO" Isn't Saving You)
May 26, 2026by Dustin Crump7 min read

How Do I Get Found in AI? (And Why "Good SEO" Isn't Saving You)

Businesses with great traditional SEO are completely invisible in AI search, and they don't even know it. Here's the exact playbook — robots.txt, schema graphs, llms.txt, content structure — that I use with real clients.

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When Cookies Bite Back
May 22, 2026by Brian Jolley2 min read

When Cookies Bite Back

Cookie banners are irritating for every visitor. What you probably have not thought about is what happens when an AI agent hits that pop-up instead of a human.

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Real Estate Agents Are Asking AI How to Make Listing Videos. We Made LotZoom the Answer.
May 19, 2026by Brian Jolley4 min read

Real Estate Agents Are Asking AI How to Make Listing Videos. We Made LotZoom the Answer.

When real estate agents asked AI how to make listing videos without hiring a videographer, LotZoom wasn't in the answer. Here's what we built to change that.

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Get Found in AI Answers: The New "AI Phone Book"
May 12, 2026by Dustin Crump6 min read

Get Found in AI Answers: The New "AI Phone Book"

Schema markup is the new phone book listing. Without it, AI agents skip your business when customers ask for recommendations — even if you rank in Google.

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The 5 Things AI Checks Before Recommending a Local Business
Apr 21, 2026by Dustin Crump8 min read

The 5 Things AI Checks Before Recommending a Local Business

AI tools recommend one or two local businesses — not ten. Here are the 5 things ChatGPT, Google AI, and Perplexity check before picking yours.

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7 Things Smart Business Owners Do to Get Recommended by AI
Jan 14, 2026by Dustin Crump2 min read

7 Things Smart Business Owners Do to Get Recommended by AI

AI tools don't browse websites like humans or rank them like Google. They recommend businesses they understand and trust. Here's what those businesses do differently.

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The Missing Half of AI SEO: Automating What Happens After You're Found
Jan 25, 2025by Dustin Crump5 min read

The Missing Half of AI SEO: Automating What Happens After You're Found

Getting found by AI is only half the game. The other half is what happens after—the follow-up, the workflow, the automation. That's where Fripse AI comes in.

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Are You Ready to Be Found by AI? Why Traditional SEO Is About to Change Forever
Jan 20, 2025by Dustin Crump4 min read

Are You Ready to Be Found by AI? Why Traditional SEO Is About to Change Forever

The way people find businesses is changing. AI assistants are replacing search engines, and if your business isn't visible to AI, it doesn't exist in that conversation.

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The Mental Model Shift Businesses Are Missing About AI Search
Jan 12, 2025by Dustin Crump6 min read

The Mental Model Shift Businesses Are Missing About AI Search

Most business websites are still written for keyword matching and human browsing. AI systems don't browse — they interpret.

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How To Make Your Website AI Discoverable
Jan 10, 2025by Dustin Crump7 min read

How To Make Your Website AI Discoverable

A step-by-step guide to optimizing your website for AI search engines. Implement schema, structure content, and ensure your business shows up in AI-powered answers.

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What Is Found For AI?
Jan 3, 2025by Dustin Crump5 min read

What Is Found For AI?

Found For AI is a consulting firm that helps real businesses become visible, understandable, and recommendable in AI-powered search.

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